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Influence metrics for B2C brands
As the prevalence and influence of social media on consumer behaviour grows, it has become vital for brands to track conversations online and derive meaningful insights that will aid the decision...
View ArticleSocial Media Measurement Framework
As it stands, there is no single best way to measure the success of digital and social media campaigns. People have been talking ROI, sentiment, and traffic for the longest time without much consensus...
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Social Media Analytics and Measurement (Part 1)
Within a B2C climate, one of the common headaches faced by marketers is trying to ascribe values or worth to things such as Facebook Likes and Posts. Others complain that with the huge amount of data...
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The price of engagement
How much are our efforts on the social media worth? For some time, I’ve been unable to answer clients’ questions on how they should value the entries they obtain through the social media. “How much is...
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Profitez de l’utilisation de JamiQ en Francais – Enjoy the use of JamiQ in...
That’s right, JamiQ Buzz now offers sentiment analysis in French! Here at JamiQ, we seek to constantly improve our offerings for our clients. Our latest update brings sentiment analysis for the French...
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Social Media Crisis Checklist
Social media crises situations are like a blow beneath the belt – it may seem small and trivial at first, but the aftereffects are usually deceptively painful. And when crises happen, most people and...
View ArticleThe need for real-time analytics
The baseline for all social media interactions (it is “social” after all) demands two-way conversation, interaction, and response. At the end of the day though, with every status update or wall post...
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